What is the best SEO tool in 2020?

A good marketer or content strategist needs to have an excellent understanding of how their website performs. To achieve the highest rankings, you have to optimize the website for incoming traffic. For that goal, you'll need the help of the best SEO tools, and here they are! Search engine optimization tools come into play - they can help you find successful keywords and monitor your progress, even if you aren’t an SEO expert.
The Best SEO Tool in 2020.
  1. Moz Pro
Moz Pro is a software product that allows you to manage most aspects of your site's SEO. This tool isn’t too technical and allows small to large businesses to boost their organic website traffic. They have a pretty user-friendly interface that’s nice for those new to SEO.
Key features:
  • Tracks your ranking efficiently
  • Keyword research and analysis
  • On-page optimization
  • Visualizes your data
  • Search engine results page (SERP) analysis
  • On-page grader
  • Compares links and competitors
Overall this software has features that are user-friendly, with easy to read metric charts letting you know how you rank, how your competitors rank, what SEO techniques are working and where you can improve.
2. Ahrefs
If you’re serious about improving your SEO and out-ranking your competition, Ahrefs might be the tool for you. With a website check for over 100 pre-defined SEO issues, their comprehensive competitive tools, and visual SEO progress reports, you can stop guessing and find out exactly what’s holding your website back from ranking.
Key features:
Site Explorer
  • Provides an in-depth look at the organic search traffic and backlink profile of any website or URL
  • See what keywords your competitors are ranking & which pages bring in the most traffic
  • See which site is linking to your competitors and gauge the quality of their backlink profile
Keywords Explorer
  • Make thousands of great keywords to rank for, analyze their ranking difficulty, calculate traffic potential
  • Accurate “search volume”
  • Keyword difficulty score
  • Content Explorer
  • Discover the most favorite content for any topic (by backlinks, organic traffic, and social shares)
  • Research top content and discover new content opportunities
Rank Tracker
  • Check your rankings over time and chart your performance against your competitors’.
  • Site audit to see under the hood of your website's on-page SEO performance.
  • Alerts for new & lost backlinks, web mentions, and new keywords.
Overall, Ahrefs has the tools that will give you an extensive look at your SEO standings and what keywords you can use to improve.

3. SEMRush
SEMRush is another comprehensive SEO monitoring tool that really stands out for bloggers and businesses. In addition to the expected SEO guidance, this tool also helps you manage your social media, PR, and paid ad strategies with a hub where you can schedule posts, analyze your traffic, and identify the best opportunities to reach your target market.
Key features:
  • Site Audit Tool
  • Check your site’s SEO health
  • Domain vs. Domain comparisons
  • Analyze Google ranking factors affecting your website’s performance
  • Track SEO optimization progress
  • Make sure the security of your website with HTTPS checks
  • Keyword research
  • Find the right keywords for your SEO campaign
  • Find keywords with less competition
  • Use keyword grouping to portion your keywords by topic
  • Keywords position tracking
  • Backlink Audit Tools
  • Find all your backlinks using SEMRush’s search console integration
  • Check backlinks’ types
  • Spot your links’ geolocation
  • Organic Traffic Insights
  • Unlock the ‘not provided‘ keywords
  • Merge analytics and search console data
  • Analyze keyword potential
You can use these tools together and take a holistic look at the results of each report to create a complete digital marketing plan that helps form your SEO strategy.
4. Screaming Frog
Screaming Frog developed the SEO Spider Tool, which is one of the most popular SEO tools on the market today. A free version is a great option for technical SEO audits. When you’re ready to dive into your websites’ SEO health you can opt for the paid version that includes features like unlimited crawling, integration with other SEO tools, and much more.
Key features:
  • Crawl your full site and lists
  • Audit redirects
  • Crawl path reports
  • Plug into APIs
  • Custom extractions and configurations
  • Analyze internal linking
  • Find orphaned and broken pages
  • Identify missing & duplicate titles
  • Identify missing & duplicate meta descriptions
  • Find images missing alt text
5. BuzzSumo
If you are looking for a tool that is easy to use and gives you a visual look at your site's SEO progress, BuzzSumo is a good option. The program gives you intuitive content insights that you can use to determine what content is working and what isn't by seeing which keywords are showing up in search engines. It also gives you an inside look into the performance of successful influencers and companies in your field.
Key features:
  • Discover the most shared content across social networks
  • Find influencers for any topic
  • Setup keyword mention alerts
  • Track your competitor’s content performance
  • Get up to 12 months of data
  • Discover interesting and trending content
  • Export data
Overall, this software has tools that look at influencers and competitors in your industry to find the keywords that are drawing in visitors for them, so you can find new strategies that are going to work for you as well.
6. Google Analytics
If you are familiar with SEO then you’ve probably heard of Google Analytics. While Google offers an entire suite of SEO tools, Google Analytics is their original one, and it's one of the most popular because of everything it analyzes.
Key features:
  • Measure traffic by device type
  • Site speed by page
  • Setup conversions / goals
  • Identify your user’s demographics
  • Look at new & returning visitors
  • Real-time reporting
  • Group traffic by channels
  • Campaign tracking
  • Add custom alerts
  • Add annotations
  • Automate reporting
  • Build conversion funnels
  • Use regular expressions (REGEX)
  • Calculated metrics
  • Site search
Google Analytics has a lot of tools to help drive your SEO strategy. It can be overwhelming in the beginning so If you’re new to digital marketing you’ll want to start off by prioritizing the key metrics that are important to your business.
This SEO tools list features just a few of the many programs that are available to help you track your site's visibility online. As a home service professional, you can leverage your website to gain new customers and build brand recognition in your area. With the allow of these DIY tools, you can start managing your site’s SEO presence on your own.
What is the best SEO tool in 2020? What is the best SEO tool in 2020? Reviewed by Wiki Zone on December 09, 2019 Rating: 5

1 comment:

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