What is most important for SEO in 2019?























Google is becoming more sophisticated and SEO is changing faster than ever before, therefore it's critical that SEO specialists remain informed on the most important ranking factors.
Keep in mind that as Google's ranking aspects continue to modify, their main goal -- to serve the user -- doesn't. This is important because even as the individual rank factors change every year, any SEO that's functioning to serve the user will ultimately be rewarded.
Take a peek at some of Google's past updates. One update that was catastrophic for many websites was when Google started to penalize content mills. It wasn't because Google did not want additional content; it just wanted much better content which was authoritative, unique and might ultimately be more useful to the consumer.
Here are the 7 position elements which will most effectively move the needle to your business in 2019.
As we proceed through this checklist, take a moment to consider how each ranking factor is creating a better user experience. This will set you up for success not just in 2019 but also for the long run.
  1. Brand Signs
As far back as 2008, Google's CEO, Eric Schmidt, stated:
"Brands are the solution, not the issue. Brands are the best way to type out the cesspool." And by"cesspool", he was referring to the Internet.
I am sure you have noticed that it is very tricky to rank over a post on Forbes or even Entrepreneur even if you have a better post that's much more informative and user-friendly. Why? Since they have a more powerful brand.
Let's break down some standing variables Google considers.
Immediate Website Traffic
1 way that Google could tell if you are a credible brand is by looking at the quantity of direct website traffic you get.
Direct traffic comes from customers typing on your exact website URL or accessing your site by a bookmark. Direct traffic is equally important since it significantly affects the top 10 rankings on Google.
In ways, direct traffic signals that users know your brand and visit your site regularly to find information, products, providers or to log in to a member portal. It's a symptom of confidence and brand recognition by consumers.
True direct traffic could be skewed a bit. Google Analytics will report traffic as"direct" if it does not have any information on how a user arrived at your website (this may be through"dim social" channels( such as mails ).
Employees accessing the website using the URL may also skew direct traffic, so exclude employee IP addresses from Google Analytics. This will give you a better understanding of your audience and the number of actual consumers is coming to your website.
2. Dwell Time
Once you get your audience to go to your website, you have to keep them around for as long as possible. We comprise live time as a significant rank factor, even though it is only relevant if your webpage already rankings on the top ten.
Technically, Google doesn't claim that the dwell timing is a ranking factor, even though they have said they are using machine learning to ascertain what the best results for the user are. Among the ways that Google does this is by deciding how much time is invested on a website prior to clicking back on the SERP webpage, so live time is still quite important to SEO. It's important to be aware that dwell time, bounce speed and period on site are all very different metrics.
  • Bounce Rate: A person clicks a website link on the SERPs but doesn't go to any other pages on that website. Be aware that even if the user remained on this page for two hours before closing the window, if they didn't click on any other page, it is still considered a bounce.
  • Time on Site: This is the sum of time spent on any page on a site prior to clicking away. Notice that both rebound rate and moment on-page/site can be tracked at Google Analytics:
  • Dwell Time: Dwell time is just the entire time a user spends on your website before returning to the SERPs.
Why is dwell time important? Google wants to know that the content and data on the webpage are valuable to searchers. By way of example, if your dwell time is less than that of your competitor's, these signals to search engines the content you are offering might not be fulfilling a user's needs. This may lead to a decrease in ranking.



While live time does vary depending on the type of page, it may be a fantastic chance to reassess any long-form content which has an average time on site of fewer than three minutes.
3. Website Speed
Website speed is just another ranking factor that continues to be significant. This update rolled out in July of 2018 and has been called the Speed Update.
As I mentioned at first, Google's goal is to function as the user the best experience possible, so if your website does not load quickly, you will surely be passing up some rankings. But regardless of positions, slow site rate causes a poor user experience and this is proven to have an immediate effect on ROI. Amazon did a study that revealed that for every extra second it takes the website to load, they lose $1.6 million in sales -- so make sure that your website loads quickly!
4. Domain Authority
There's no way around this one. As brands become more and more popular, it only makes sense that Google will care about the power of a website's domain.
It's very unlikely you will come across a keyword with a high keyword difficulty score showing results to low DA pages. Consider your biggest competitors. Those that are always ranking above you regardless of how much better your content will probably have greater domain authority.
5. Backlinks
The amount of traffic which points to your website continues to be an important ranking element in 2019. A referring domain is just the amount of websites that are basically vouching for the quality of your website, particular content on your website or the products and services you offer. It's sort of like using a community of friends. From the"real world," people with a massive network of experts, such as CEOs at major firms, are usually great sources of information.
Google can look at your website's network by analyzing the other websites which cite and link out to you. If every referring domain name is the equivalent of a friend, Google sees the most authoritative person (or, in this analogy, website) as the one with the most friends/biggest community (in this case referring domains).
You can have several backlinks from one speaking domain, but they should both grow in a somewhat linear fashion, though you won't automatically receive the same ratio of backlinks to referring domains each moment. This is a pretty healthy example of expansion:
Ideally, you require a mix of referring domains pointing to your site, such as high- and medium-authority websites.
Once you have a backlink from a domain, do you need any more? Do multiple backlinks in the exact same domain help? Multiple backlinks from a speaking domain name do help, even though there are diminishing returns for each additional backlink in precisely the same domain. A good way to leverage this really is to ask additional backlinks to Visit specific product pages or content pieces as it will still fortify individual pages much
Getting more speaking domains works to your SEO link-building strategy and one of the greatest ways to build your link portfolio is to create high-quality content that's shareable. Here's how:
  • Broken-Link Building: utilizing this strategy, you search down broken links on different websites' content with the purpose of replacing it by yourself. You may use the Google Chrome plugin Assess My Links to identify broken links and then send outreach emails pitching your connection as a replacement.
  • Find Relevant Resource Pages: One of the simplest ways to earn backlinks is to find relevant resource webpages you can get your website listed on. Find resource pages by typing in"Keyword" +"helpful tools" or"keyword”+"helpful links" to Google's search bar. Identify the most relevant and ship outreach emails.
  • Brand Mentions: you might be surprised how many websites cite your brand without connecting back to you. Employing BuzzSumo, you are able to identify shares of your content and request a backlink.
  • Influencer Marketing Campaign: For websites offering goods and solutions, you can employ an influencer marketing campaign to grow your number of referring domains. Why? Influencers get more content shared! Blogger influencers may be fantastic for this, especially if they compose for high-quality publications.
  • Offline Efforts: This one is often overlooked and it is among the most effective link-building tools out there. Bear in mind that behind a blog are real men and women that have a real network of friends and colleagues. Take time by going to conventions, having java meetings and other private interactions to establish that friendship.
Among the best ways to make more backlinks would be to unite your own link-building strategy with your content marketing campaigns. By producing high-quality and thoroughly shareable content, natural hyperlinks only come without effort.
6. Secure Site
Building a website used to be a complex process reserved for individuals who had a deep knowledge of communicating. Therefore it wasn't uncommon to come across a website that was not secure -- and even these days, many websites are still not secure.
Google makes it rather easy to see whether a site is secure or not by putting a green padlock and also the phrase"secure" from the address bar. Clicking on the green lock will provide you more info about the website's security.
7) Content Development
From increasing direct visitors to increase user interaction with your site, creating high-quality content is key.
Content Promotion
When you've created your amazing bit of long-form content, you aren't done. This is where the real work starts. You Have to make sure you are boosting your blog articles correctly, such as on:
  • Social Channels: Promote your content through Facebook, LinkedIn or Twitter, or any other site that's relevant to your organization.
  • Medium: Medium is a popular channel for marketing. Article the first two or three paragraphs and then link back to your website to increase your traffic.
  • Link-Building Outreach: Don't spam your article to thousands of individuals, but do push it out to the people or businesses to which you linked in your article. Those people will likely be thrilled that you linked to them and may help share the content.
  • Paid Ads: in case you don't have a massive audience nonetheless, consider running paid societal ads because if folks don't know who you are, then the simplest way to locate them and target them by their exact interests is to use the filters in societal networking platforms. By way of instance, Facebook Ads are really good with targeting.
  • Influencers on Your Area: If you link out to some influencers in your blog article, email each of them and say something such as: "Hey [NAME]. I only wish to let you know I'm a huge fan of your work, so much so that I linked out to you in my latest blog post [ARTICLE NAME/LINK]. Thanks!" It is that easy.
In Conclusion
Every one of the factors included here point towards developing a better answer for the user, which is an evergreen purpose that Google has.
By improving on the above mentioned top-ranking facets, it is possible to serve up quality content, improve key analytics traffic, and build a more strong link portfolio. In many ways, by improving only a couple of those factors, the others will also improve. Like many things about SEO, the correlation between standing factors is indeed powerful.
What is most important for SEO in 2019? What is most important for SEO in 2019? Reviewed by Wiki Zone on November 27, 2019 Rating: 5

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